What is RPM? Guides on how to increase website monetization

What is RPM? Guides on how to increase website monetization

Monetizing a website is a common goal among site owners, and understanding how to increase Revenue per Mille (RPM) is key to maximizing profit. For publishers, the RPM is an indicator of how much revenue a webpage can generate per thousand page views. This can be influenced by various factors, including ad display strategies and utilization of supply side platforms. In this article, we will explore actionable strategies to enhance RPM.

How to calculate Page RPM?

Page RPM is a metric that reflects the revenue generated for every thousand page views. It is calculated using the formula:

Page RPM = (estimated earnings / total number of page views) * 1000

For example, let’s say a website generates an estimated earnings of $100 over a span of 10,000 page views. Using the Page RPM formula you can calculate:

Page RPM = ($100 / 10,000) * 1000 = $10

This means that for every 1,000 page views, the website earns $10, providing an easily understandable metric for publishers to track revenue performance and efficiency.

Strategies to Increase Page RPM

By focusing on a combination of strategic methods there are myriad effective ways to increase this metric:

  1.     Focus on Content Quality:

By curating quality content that resonates with the target audience, a website can foster deeper user engagement, leading to repeated visits and prolonged time spent on the site. This superior content quality not only shapes a positive user experience but also significantly influences other critical metrics such as search engine rankings, click-through rates, and of course, Revenue Per Mille (RPM). Furthermore, well-crafted, relevant content acts as a magnet, attracting more organic traffic by providing value and meeting the users’ informational needs, subsequently creating a ripple effect that enhances various aspects of the site’s overall performance and profitability.

  1.     Enhance User Engagement:

Utilizing sophisticated tools such as content recommendation engines can have an impact by intelligently suggesting relevant and personalized content that aligns with audiences’ interests. By understanding user behavior, preferences, and past interactions with the site, these tools craft a unique content journey for each visitor. This not only results in higher page views but also promotes an immersive user experience that encourages repeated visits and longer sessions. Additionally, the data gathered through user engagement further refines the content recommendation algorithms, creating a continuous loop of enhancement and optimization that translates to sustained growth and profitability.

  1.     Increase Site Speed:

Users today expect web pages to load almost instantaneously, and even a slight delay can lead to a significant drop in user satisfaction and engagement. To improve site speed, businesses and publishers must optimize various elements, including compressing images, minimizing the use of heavy scripts, leveraging browser caching, and employing Content Delivery Networks (CDNs). By investing in faster hosting, utilizing efficient coding practices, and regularly monitoring and analyzing site performance, publishers can achieve optimal loading times.

  1.     Maximize Ad Viewability:

Ensuring that ads are viewable is key to increasing their effectiveness. This can be achieved by optimizing ad layout and placement, positioning them in high-visibility areas, and reducing latency to ensure quick loading.

  1.     Implement Header Bidding:

Header bidding is a method of integrating multiple demand sources into the ad serving process of a website. You can learn more about them on this blog from their website.

  1.     Utilize Supply Side Platforms:

By using the best match supply side platform, publishers can manage and optimize ad space more efficiently, leading to higher RPM.

  1.     Optimize Ad Formats and Sizes:

Experimenting with different ad formats like text, video, and rich media can help identify the optimal combination to maximize revenue performance.

  1.     Ensure Ads Are Relevant:

Proper targeting ensures that ads are relevant to your audience, making them more likely to be clicked and being engaged with.

The Long-term View

 Optimizing page RPM is not a one-time effort. It requires continuous testing, experimenting, analyzing, and optimizing. Here are some considerations for a long-term strategy:

Monitor and Evaluate: Use rolling averages and trend analysis rather than focusing on day-to-day changes.

Experiment and Analyze: Experiment with different strategies and allow sufficient time to evaluate their effectiveness.

Consider Other Metrics: Combine RPM with other metrics like traffic quality, bounce rate, and repeated visits to get a comprehensive view of site performance.


Increasing RPM by optimizing ad displays is a vital part of website monetization. Through understanding key metrics like CTR and CPC, experimenting with ad formats, utilizing supply side platforms, and focusing on user experience, publishers can effectively increase their RPM. For those earning substantial monthly ad revenue, investing in professional guidance and tools can make the process even more seamless.

Visit this guide on RPM in advertising to delve deeper into this subject and discover more ways to maximize your advertising revenue.